Cheongdam First Clinic (First Hospital), located in Seoul's upscale Gangnam district has a wide clientele, because it relies mainly on word-of-mouth to spread its distinguished reputation in South Korea’s plastic surgery market. 

It is known in particular for renowned surgeon Dr Seong Jin Mo, its representative director’s outstanding skills of leaving little to no scars, bleeding and bruising for his plastic surgery clients. Recovery time is also very quick with First’s expertise.

It is also because of its standardised approach in maintaining the privacy and confidentiality of all its clients, celebrities are found to favour First Hospital’s services.

The hospital specialises primarily in eye plastic surgery and complex eye repairs.
The hospital emphasises integrity and never uses exaggerated before-and-after photos to attract customers. To ensure optimal results, First Clinic limits surgeries to a maximum of just two per day, focusing on patient satisfaction and natural results, establishing itself as a leader in cosmetic surgery.